Like the Sound of You (“LTSOY”, “we”, “our” or “us”) is committed to protecting your privacy and handling your personal data transparently and securely.
This Privacy Policy explains how we collect, use, disclose, store and protect your personal data when you use our website, mobile application and related services (together, the “Platform”).
This Privacy Policy is intended to comply with:
· the UK General Data Protection Regulation (“UK GDPR”);
· the Data Protection Act 2018;
· the Privacy and Electronic Communications Regulations 2003 (“PECR”);
· the Online Safety Act 2023 (where applicable); and
· other applicable UK privacy and consumer laws.
By accessing or using the Platform, you acknowledge that you have read and understood this Privacy Policy.
Like the Sound of You is a voice-based relationship and social conversation platform.
For the purposes of UK data protection law, we are the “data controller” of your personal data.
If you have questions about this Privacy Policy or our handling of your personal data, you can contact us through the contact details provided on our website.
The Platform is intended only for individuals aged 18 or over.
We do not knowingly collect personal data from anyone under 18 years old. If we become aware that we have collected personal data from a person under 18, we will take steps to delete that information and terminate the relevant account.
We may collect and process the following categories of personal data:
This may include:
(a) your name, username and profile information;
(b) email address and telephone number;
(c) date of birth and age verification information;
(d) gender identity, preferences and profile details;
(e) photographs, voice recordings, biographies and profile content;
(f) messages and communications sent through the Platform;
(g) customer support enquiries and correspondence;
(h) subscription and payment-related information;
(i) marketing preferences and communication settings; and
(j) any other information you choose to provide.
When you use the Platform, we may automatically collect:
(a) IP address and device identifiers;
(b) browser type, operating system and device information;
(c) usage data, interaction data and log information;
(d) location information where enabled;
(e) app diagnostics, crash reports and performance data; and
(f) cookie and tracking technology data.
Certain information you choose to provide may constitute “special category data” under UK GDPR, such as:
(a) information relating to sexuality or sexual orientation;
(b) biometric or voice-related data where applicable; or
(c) information revealing racial or ethnic origin, religion or health.
We only process special category data where:
(a) you have clearly made the information public through your profile;
(b) you provide explicit consent; or
(c) we are otherwise permitted or required to do so by law.
You should carefully consider what sensitive information you choose to share publicly on the Platform.
We use your personal data for the following purposes:
(a) providing and operating the Platform;
(b) creating and managing user accounts and profiles;
(c) enabling users to connect and communicate;
(d) matching users and improving compatibility features;
(e) verifying identity, age and authenticity;
(f) processing subscriptions and payments;
(g) personalising user experience and recommendations;
(h) monitoring, moderating and improving safety on the Platform;
(i) detecting fraud, abuse, harmful behaviour and security incidents;
(j) responding to enquiries, complaints and support requests;
(k) improving our products, services and functionality;
(l) conducting analytics and research;
(m) complying with legal and regulatory obligations; and
(n) sending service-related communications and, where permitted, marketing communications.
Under UK GDPR, we rely on one or more of the following lawful bases for processing your personal data:
(a) performance of a contract;
(b) legitimate interests, including operating and improving the Platform and maintaining safety;
(c) compliance with legal obligations;
(d) consent, where required; and
(e) protection of vital interests where applicable.
Where we rely on consent, you may withdraw your consent at any time.
We may use algorithms, profiling and automated systems to:
(a) recommend profiles and connections;
(b) improve compatibility suggestions;
(c) detect harmful or suspicious behaviour; and
(d) support moderation and trust and safety measures.
These systems may involve automated analysis of profile data, preferences, communications and interactions.
You have rights under UK GDPR relating to automated decision-making and profiling.
Information you post on your profile or share with other users may be visible to other users of the Platform.
This may include:
· profile information;
· photographs;
· voice recordings;
· biographies;
· interests; and
· messages or interactions.
You should exercise caution when sharing personal information with others.
We are not responsible for how other users use or share information you voluntarily disclose.
We take user safety seriously.
We may:
(a) monitor content and activity for safety and security purposes;
(b) use automated moderation tools and human review processes;
(c) investigate reports of misconduct, abuse or unlawful activity;
(d) remove content or restrict accounts that breach our policies; and
(e) share information with law enforcement or regulators where legally required or necessary to protect users.
We may send you:
(a) service and account-related communications;
(b) updates about the Platform; and
(c) marketing communications where permitted by law.
You can opt out of marketing communications at any time using the unsubscribe function in communications or through your account settings.
We will only send electronic marketing messages where permitted under PECR.
We use cookies and similar technologies to:
(a) operate and secure the Platform;
(b) remember preferences and settings;
(c) analyse traffic and usage;
(d) improve performance and functionality; and
(e) measure advertising and marketing effectiveness.
Where required by law, we will request your consent before using non-essential cookies or similar technologies.
You can manage cookie preferences through your browser or device settings.
We may share personal data with:
(a) service providers, hosting providers and technology partners;
(b) payment processors and subscription providers;
(c) analytics, moderation and security providers;
(d) customer support providers;
(e) professional advisers, insurers and auditors;
(f) law enforcement, courts, regulators and public authorities;
(g) affiliated companies within our corporate group; and
(h) a purchaser or successor in connection with a merger, acquisition or sale of assets.
We require third-party service providers to process personal data only in accordance with our instructions and applicable law.
Your personal data may be transferred to and processed outside the United Kingdom.
Where we transfer personal data internationally, we will ensure appropriate safeguards are in place as required by UK data protection law, including:
(a) adequacy regulations;
(b) International Data Transfer Agreements (“IDTAs”);
(c) approved contractual clauses; or
(d) other lawful transfer mechanisms.
We retain personal data only for as long as reasonably necessary for:
(a) the purposes described in this Privacy Policy;
(b) legal, accounting and regulatory obligations;
(c) resolving disputes;
(d) enforcing agreements; and
(e) maintaining safety and security.
Retention periods may vary depending on the nature of the data and legal requirements.
Where possible, we will securely delete or anonymise personal data when it is no longer required.
We implement appropriate technical and organisational security measures designed to protect personal data against:
(a) unauthorised access;
(b) misuse;
(c) loss;
(d) alteration; and
(e) disclosure.
Security measures may include:
· encryption;
· access controls;
· secure hosting environments;
· monitoring and logging;
· staff confidentiality obligations; and
· moderation and fraud prevention systems.
However, no method of transmission or storage is completely secure and we cannot guarantee absolute security.
Under UK data protection law, you may have the right to:
(a) access your personal data;
(b) correct inaccurate personal data;
(c) request deletion of your personal data;
(d) restrict or object to certain processing;
(e) withdraw consent;
(f) request portability of your data;
(g) object to direct marketing;
(h) request human review of certain automated decisions; and
(i) lodge a complaint with the Information Commissioner’s Office (“ICO”).
You can exercise your rights by contacting us using the contact details on our website.
We may need to verify your identity before responding to requests.
We will respond within the timeframes required by applicable law.
You will not usually be charged for exercising your rights unless requests are manifestly unfounded or excessive.
You may delete your account through the Platform settings or by contacting us.
When your account is deleted:
(a) your profile will no longer be visible to other users;
(b) some information may remain visible where it has already been shared with other users;
(c) we may retain certain information where required by law or for legitimate safety, fraud prevention or legal purposes.
The Platform may contain links to third-party websites, services or integrations.
We are not responsible for the privacy practices or content of third-party services.
You should review the privacy policies of those third parties before providing information.
We may update this Privacy Policy from time to time.
Where changes are material, we will take reasonable steps to notify users, including through the Platform or by email.
The latest version will always be available on our website and will include the updated effective date.
If you have concerns about how we handle your personal data, please contact us first so we can investigate.
We aim to respond to complaints within a reasonable timeframe.
You also have the right to lodge a complaint with the UK Information Commissioner’s Office.
If you have questions about this Privacy Policy or our data practices, please contact us using the details provided on our website.
